The problem we face
The information landscape is shifting fast. Misinformation, manipulation, and censorship are on the rise. If we don’t evolve, we risk losing the fight for truth itself.
Over the years, the world has shifted, and so have we. We’ve built bold, innovative programmes and initiatives to strengthen information integrity and empower people.
Yet our master brand, Media Monitoring Africa, has remained unchanged. Today, it no longer captures the scale of our impact. It’s time for our brand to reflect who we are now.
And to stand as the tip of the spear, driving even greater influence, accountability, and trust across Africa.
Yet our master brand, Media Monitoring Africa, has remained unchanged. Today, it no longer captures the scale of our impact. It’s time for our brand to reflect who we are now.
And to stand as the tip of the spear, driving even greater influence, accountability, and trust across Africa.
Our new identity
Introducing Moxii Africa
Moxii is born from the word moxie, the spirit of courage, determination, and innovation. It represents boldness in the face of misinformation and clarity in moments of uncertainty. For us, Moxii is more than a name: it’s a steady drumbeat of truth across Africa. Rooted in Pan-African symbolism, it unites people with rhythm, purpose, and resolve. Signalling that it’s time to act together for open and trusted information.
Our new positioning
Striving for open and trusted information
At Moxii Africa, we are striving for open and trusted information. This has always been at the heart of our work. From holding power to account, to empowering the public, to safeguarding information integrity.
What’s different now is that our new positioning gives us a clear platform to bring it all together. It unifies our voice, sharpens our message, and ensures that everything we do, across programmes, campaigns, and advocacy, driving even greater impact.
With Moxii Africa, we move forward as a cohesive, courageous force, amplifying our mission and making sure the rhythm of truth is heard across the continent.
What’s different now is that our new positioning gives us a clear platform to bring it all together. It unifies our voice, sharpens our message, and ensures that everything we do, across programmes, campaigns, and advocacy, driving even greater impact.
With Moxii Africa, we move forward as a cohesive, courageous force, amplifying our mission and making sure the rhythm of truth is heard across the continent.
Our logo
Inspired by Africa’s drumbeat
The logomark echoes the spirit of Africa’s drum, a timeless force that carried voices across distance, united communities in rhythm, and called people to rise together. It captures that same energy for Moxii Africa: bold, unifying, and relentless in carrying the truth across the continent.
The colors of Moxii
Bold, diverse, inclusive, united
Our palette is bold and diverse, reflecting the richness of Africa. Its variety speaks to inclusivity, its vibrancy to progress, and its depth to resilience, uniting many voices under one steady drumbeat of truth.
How this will change the status-quo
Unifying our portfolio
This new identity brings together everything we do under one clear, powerful brand. By unifying our portfolio, we move from fragmented programmes to a cohesive force — making our mission easier to understand, our voice stronger, and our impact greater across the continent.
One clear mission
A unified brand that sharpens our message, making it easier for people to understand who we are and what we stand for.
Greater impact
Stronger focus on accountability, open information, empowerment, and integrity — driving change where it matters most.
Unified portfolio
Bringing our diverse initiatives together under a single brand makes our portfolio stronger, more coherent, and easier to engage with.