This brief presents findings from the monitoring period of 05 October to 12 October 2026, during which 340 election-related news items were recorded and analysed. This represents a substantial increase from the 231 stories monitored during the previous reporting period. While the earlier reporting cycle coincided with heightened campaign activity, increased party mobilisation, and greater media attention to election-related developments, the findings from this period suggest a moderation in the volume of election coverage.
The findings provide valuable insight into the evolving character of election coverage as the campaign progresses. The analysis examines the issues receiving the greatest media attention, the visibility and prominence afforded to political parties, the range of sources shaping election narratives, and the gender distribution of voices featured in election reporting.
Together, these findings offer an important snapshot of the media landscape and its role in informing the public about the electoral process, political contestation, and the issues likely to influence voter decision-making ahead of the 2026 Local Government Elections.
Read the complete brief below.