This submission sets out guidelines for media organisations on the responsible use of generative artificial intelligence in newsrooms and content production, addressing publishers, broadcasters, and industry bodies.

It examines both the opportunities and risks that AI presents for journalism, noting that while AI tools can support efficiency, they also pose threats to accuracy, accountability, and editorial independence. The document stresses that human editorial judgement must remain central to news production.

Recommended practices include the adoption of transparent AI use policies, mandatory human review of AI-generated content, clear audience disclosure, and ongoing staff development to ensure ethical AI integration across media organisations.